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Live Commerce Profit Calculator

Calculate your livestream session profit by estimating orders, revenue, cost of goods, and ad spend to find net profit and ROAS.

Peak Viewers

Conversion Rate (%)

Average Order Value (AOV)

VND

Cost of Goods (% of AOV)

Ad Spend (VND)

VND

Fill in the fields above and click Calculate to see your results.

How to use

Calculate your livestream session profit by estimating orders, revenue, cost of goods, and ad spend to find net profit and ROAS.

How it's calculated

Estimated Orders

round(viewers * conversion_rate / 100)

Estimated number of orders from the livestream session

Revenue

orders * aov

Total revenue generated from the livestream

Cost of Goods Sold

revenue * cogs_rate / 100

Total cost of goods for all orders

Gross Profit

revenue - cogs

Revenue minus cost of goods sold

Net Profit

gross_profit - ad_spend

Your estimated net profit after COGS and ad spend

ROAS

revenue / ad_spend

Return on Ad Spend — revenue generated per VND spent on ads

Examples

Small Livestream Session

Average Order Value (AOV):200,000
Peak Viewers:1,000
Ad Spend (VND):500,000
Cost of Goods (% of AOV):40
Conversion Rate (%):2

Large Livestream Session

Average Order Value (AOV):350,000
Peak Viewers:10,000
Ad Spend (VND):2,000,000
Cost of Goods (% of AOV):35
Conversion Rate (%):3

Frequently Asked Questions

What is a good conversion rate for livestream commerce?

Conversion rates for live commerce in Vietnam typically range from 1–5%. New streamers often see 1–2%, while established streamers with loyal audiences can achieve 3–8% or higher. Product type matters too — impulse-buy items like snacks and cosmetics convert better than high-consideration purchases.

How do I calculate ROAS for my livestream?

ROAS (Return on Ad Spend) is calculated as Revenue ÷ Ad Spend. A ROAS of 3x means you earned 3 VND for every 1 VND spent on ads. For live commerce, a ROAS above 3x is generally considered profitable, though this depends on your margins.

What costs should I include in ad spend for livestream?

Ad spend for livestream should include TikTok/Shopee paid promotion costs, influencer or KOL fees if applicable, and any platform boost fees. Don't forget to factor in the cost of the streamer's time and any production costs for a complete picture.